Analytica - Analytics & Research Services Case Study
Figma, Adobe CC, Mural, Azure

Agile Process  •  Prototyping  •  Flowchart  •  UI Design  •  Design System  •  A/B Testing  •  Responsive

Analytica case study is based on projects designed for Deliotte. For promotional use only.

Problem

Enterprise companies as well as small clients need to access large amounts of auditing data & research from vast various resources in order to make informed business decisions.

Solution

Our UX team created a series of applications dedicated to finding, reorganizing and integrating large amounts of data and research that can be sorted and configured all in a matter seconds upon request.

Agile UX Process

The Analytica app was developed using the Agile UX design. Agile UX design is really the meeting point of an Agile project management methodology and your standard user experience design practices. The Agile development process is an iterative, cyclical approach that’s most often used in the world of software development. UX design is the process of crafting and shaping a site, app or product to create an exceptional and seamless user experience.

Agile UX is the intersection of both these processes; an iterative approach to improve UX. (Source: Slick Plan)

Prototyping

A UX prototype is a model that illustrates how a software will function and the experience it creates. A UX prototype can be created with wireframes, mockups or other visual elements. The goal of UX prototyping is to avoid costly design and development mistakes by experimenting early and often. (Source: UX Planet)

All designs work for the Analytica app started with low fidelity prototyping to ensure that the user experience is sound before moving to high fidelity final designs.

UX Flowchart

A flowchart is a visual representation of the sequence of steps to complete a task or obtain a user goal on your website or app. The path begins with the user’s entry point, like landing on the homepage and ends with the final action, like a purchase order confirmation. The design should be user-centered, meaning that it is geared towards providing an intuitive and satisfying experience for the user. (Source: Zen Flowchart)

Several flowcharts were made for the Analytica app at the start of design processes to prevent the risks of misunderstandings about design specifications and the need for reproduction.

UI Design

UI, also known as user interface, is the point of contact between humans and computers. UI design focuses on interaction design and the visual elements of an application. For example, screens, sounds, overall style, and responsiveness are all elements of UI. (Source: Coursera)

Design System

A design system is a collection of reusable functional elements–components and patterns–guided by clear standards that product teams use to create a consistent experience across a range of products. Design systems act as a single source of truth for an entire organization by using a singular design language to guide the development of products.

To create a great user experience for Analytica, our designers created a design vision and a set of principles to guide the product teams to reach the ultimate purpose or goal of the product.

A/B Testing

Also known as split testing, A/B testing presents two variations of a design to an audience and measures which actions they take (or do not take). Once the testing period is completed, you can then analyze results to determine which variation or elements performs better.

When designing the Analytica app A/B testing was essential to the process of creating innovative ways to display vast amounts of data contained on our app.

Ultimately, the quantitative data obtained through the A/B testing allowed the UX team to determine the best version of our product and helped us make more informed decisions when moving forward. (Source: Design Lab)

Responsive

Responsive design is a graphic user interface (GUI) design approach used to create content that adjusts smoothly to various screen sizes. Designers size elements in relative units (%) and apply media queries, so their designs can automatically adapt to the browser space to ensure content consistency across devices. (Source: Interaction Design Foundation)

From the outset our UX team wanted all of Payola products to be adaptive to whatever device it is being viewed on. Every element was designed seamlessly on a grid to fit desktop, tablet and mobile views of various sizes, orientation and platforms.

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